Colleges Expand Online Presence

Today, even colleges are using the power of search and social media in an attempt to woo prospective students. Many colleges, which traditionally relied solely on campus visits and in-person information sessions, are now expanding their online presence in an attempt to reach out to more students. The admissions departments of many colleges can now be liked on Facebook and followed on Twitter. Other online techniques like blogs, virtual information sessions, and online “campus tours” are becoming increasingly common. The goal is to allow all students, even those who are international or may not be able to physically visit a campus, to gain a better understanding of a school’s environment.

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