To think that in the US, sexual education is still a matter of debate…

Even so, it’s rather amazing the level of frankness in French anti-AIDS Public Service Announcements. This is but the latest in a randy series. I, well, I’m just glad this kind of thing airs late. But then, I guess that’s the audience they’re targeting. Kudos for the straight-shooting – and the catalog of fetish.

And the pool of tits!

Uniqlo doesn’t nap when it comes to innovative digital marketing. Their savory-sweet UNIQLOCK invented a new form of commercial art by combining performance, catalog, and clock into a screensaver. Schoolgirls in cashmere dance, make cat’s-cradles, and execute solo secret handshakes with their bodies, each in a bite-sized four-count before the time flashes and another video loads. You can literally while away the hours watching it.

Their latest, UT LOOP!, is a excellent interactive effort. It is a rhythm composer using video samples of various hip young kids making little noises, sometimes words – “dum”, “ti,” “pi”, “uo”, “okasan”, you get the picture. It clean, lovely and fun. The interface design is a typically understated, white-red-black affair, and keeps the focus on the figures in action. There’s plenty of ajax and flash about, and though I would suggest some changes to the “edit” mode, overall its quite usable. Bonus points for the embeddable player.

This little toy/marketing tool is so great because it is in and of the internet. In, because it is necessarilly a web object: it requires interactivity, viral networks, and participation to succeed. Of, because it is an obvious nod to Lasse Gjertsen, a first-wave webvideo star whose edited-webcam beatboxing will be familiar to most YouTube natives. Another happy feedback loop between creatives, commerce, and the crowd.
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