If it wasn’t for social media, Justin Bieber’s recent album Believe might not have sold as many copies as it did or earn as much money as it did. Bieber earned $108 million over the past two years, and the future is looking bright. Bieber believe he owes a lot of his success to Facebook and Twitter, which he used to spread the word of his latest album and upcoming concerts to his 22 million followers.
“Social media helped launch my career,” Bieber told Forbes. “Without the internet and without YouTube, I wouldn’t have gotten the chance to put my music out there and have people hear it.
Social media platforms, Facebook, Twitter, and LinkedIn are looking more and more like a search platform. Think about it. Not only can you learn upcoming concerts and album releases by following Justin Bieber, you can find almost every business big and small via their Facebook page, Twitter feed, and/or LinkedIn profile. If you want to find the most recent and relevant information about a company, musician or actor, the best place to look is on Facebook and Twitter. You might even get free stuff too. Not all companies have mastered the methods of social media, but more companies are investing in social media specialist to help communicate with their customers and fans.
What does this mean for Google? Or does it mean anything? According to Venturebeat, the Google search platform is showing weakness as we approach the next generation of access to information. What many people don’t realize is that there are a lot of different search tools available, such as MyWebSearch toolbar, and that most people are using mobile devices more often to search for information. Mobile is becoming a major search tool, and people aren’t necessarily using Google to search for it.